“In 2002, our car count was at 4,779 for the year. By 2005, it had dropped to 3,734. During those years, we were spending around $15,000 on marketing. Our marketing was reactive to slow times and ugly.

Slow times + ugly = ineffective way to spend $15,000

In November 2005, we started using Exceleration Group for our marketing, and the car count has turned around. For 2008, we are on track for 4,200 repair orders and will have the highest sales of any year in our 51-year history. The marketing we are doing with Exceleration Group is bringing in the type of quality customers we wanted, not the bottom feeder coupon clippers we were previously attracting.” >>