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3 Steps to a Successful Parade
You’ve decided to participate in a parade. How can you get more out of it than some free candy and a tan?
1. Pick local parades. Big-time parades may get more attention on the nightly news, but a local parade will put you in front of your customer base. Instead of wasting publicity on people who live too far away from your shop, you’ll be focusing on people who can actually use your services.
2. Brand your parade crew. Your vehicle and parade participants should be walking, talking, goody-throwing advertisements for your brand. If you have a courtesy shuttle, drive it in the parade, and outfit the members of your group in t-shirts with your logo on them.
3. Give parade-goers something to remember you by. Instead of tossing out candy, hand out a unique item with your logo and contact information on it. Water bottles, t-shirts, Frisbees, and other affordable items are fun giveaways and will be kept around longer than a mini candy bar.
Best of luck in your parade! Remember to smile big, do your best wave, and be a great ambassador for your business. If you want to further maximize the value of your parade experiences, send us an email and we’ll help you come up with a plan. >>
You’ve decided to participate in a parade. How can you get more out of it than some free candy and a tan?
1. Pick local parades. Big-time parades may get more attention on the nightly news, but a local parade will put you in front of your customer base. Instead of wasting publicity on people who live too far away from your shop, you’ll be focusing on people who can actually use your services.
2. Brand your parade crew. Your vehicle and parade participants should be walking, talking, goody-throwing advertisements for your brand. If you have a courtesy shuttle, drive it in the parade, and outfit the members of your group in t-shirts with your logo on them.
3. Give parade-goers something to remember you by. Instead of tossing out candy, hand out a unique item with your logo and contact information on it. Water bottles, t-shirts, Frisbees, and other affordable items are fun giveaways and will be kept around longer than a mini candy bar.
Best of luck in your parade! Remember to smile big, do your best wave, and be a great ambassador for your business. If you want to further maximize the value of your parade experiences, send us an email and we’ll help you come up with a plan. >>
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